Real Photos. Real Results.
Brand image is all the rage right now, but it can be confusing. How do you create a brand? What is personal branding? Why is building a brand image so important and how can it affect the success of your social media marketing? I can feel your overwhelm and confusion. The fact that you are here with me and reading this, means you are smart, determined and know the value of a good content strategy, brand identity and you want your business to succeed. Let's break this down into bite-size steps we can overcome together. In this article, I will help you understand why quality brand photos are such a fundamental aspect of the online content strategy for your business.
Let's kick the overwhelm to the curb and get on to making your business soar to the top!
What is Personal Brand Photography and why does your business need this?
Many small businesses, entrepreneurs, and MLM's fall into one of two pitfalls with regards to creating a personal brand:
Pitfall Number 1: They don't recognize the importance and value of the images in their online presence and they either don't post pictures at all, or when they do--they post low quality images that do not represent their brand or showcase their personality. These businesses produce little to no engagement and may struggle to thrive.
Pitfall Number 2: They DO recognize the importance of their aesthetic, images and brand representation and are spending too much time on this and are overwhelmed by it. These businesses burn out quickly, get overwhelmed and often don't reach their potential.
In order for your potential clients to trust and identify with you and to ultimately buy whatever it is you are selling, they need to SEE you. When you look at pictures, you feel like you know that person, or want to get to know that person. Images jump out and grab you and pull you in to the story. You feel an emotion. Emotions sell. Images sell.
Let's simplify your success.
You may not have a lot of time. Maybe you are super particular about the look you are going for or maybe you have no clue what pictures you need to best represent your brand.
If you could trust that a photographer understood how to tell a story (YOUR story), if they could peel back the layers and capture you in true, authentic moments...would hiring this task out be worth your time and money?
Personal branding is marketing YOU. People only buy from people they trust. They do not trust people they don't see and understand. Unless you identify and properly market your online brand with images that include YOU, it will be difficult to succeed in today's market.
If, however, you gain visibility and trust through high quality images that cohesively and authentically represent who you are and what you can do for your clients, your business can and WILL succeed.
The human brain processes visual information 60,000 times faster than it processes text. It takes 1/10th of a second to process an image!!
A common misconception is that branding is for blogs and businesses that are already established and successful. Waiting to invest in your images until you have enough followers or a big enough presence is tempting. Successful influencers and entrepreneurs are where they are because they had a strong, identifiable brand. It can evolve and improve over time, but it was strong and identifiable early on. Please stop showing up online with cell phone selfies. Invest in your business and represent yourself well in the marketplace with professional imagery.
Instagram Photos showing Faces, get 38% more likes than photos not showing faces.
Your online relationships are dependent upon your visual appeal. And while we are discussing visual appeal, let me make another point:
Being beautiful is NOT the key to a successful brand and a large following. Being REAL is the key.
Be real. Share YOUR story. Who are you? What do you represent? Build trust and relate-ability and you will build and grow your brand and your following. Your audience needs to consistently see you as authentic, trustworthy and approachable in order to connect with you. You must define your story with the right images (I can help you with this!), and then keep that story fresh on your viewer's mind.
Blog Posts with an image every 75-100 words get 2 times as many Shares as articles with fewer images.
Let me be your PERSONAL Photographer.
With a degree in Marketing and Public Relations, I can help you with your business marketing strategy. As a photographer, I know how to use images to gain trust, authenticity and a loyal following. Together, we can tell the story you want your followers to see, hear and feel. Investing in personal brand photos shows the world that you are a leader in your industry and you are a brand to both trust and follow.
Be Fearless: Your Inspiring Story will be Your Beautiful Brand.
Are you ready to take your online business to the next level? Here is what you need to do to make that happen:
- Contact me. Click on the button above or below to be taken to my questionnaire to answer a few questions and make sure we are a good fit for each other.
- We will set up a time to meet or chat via Skype or Zoom.
- We will meet (in person or online). We will discuss wardrobe, your brand vision, and your business. We will clear up all details and answer any questions.
- Once you are decided, we will schedule your session and let the real fun begin!
- Shortly after we complete your session, you will get all of the digital files from your shoot with full commercial usage rights at your disposal.
- I will give you a step by step guide based on your information and goals for how best to use all of the images from your session.
- Watch your following, engagement, and sales increase dramatically. People want to see and know the real, totally awesome you. Let's show them who you REALLY are and watch your sales soar!
Businesses get 60% MORE inquiries when images show up in the local search results.
What is a story?
A story is a series of multiple images you can use to tell who you are on your social media, blog, etc. If you are an MLM, you can showcase your skincare, health, etc. routine; the freedoms your increased income is allowing you; you in your day to day work environment; at your laptop, etc. A photographer, as another example, might want images of them taking pictures, or holding a camera. Fashion bloggers may want their "outfit of the day" or pictures of themselves in their closet selecting an outfit or trying on shoes, etc. Product sales entrepreneurs may want shots using or holding products. Food bloggers want images of food prep, family dinner, etc. We are going to tell YOUR story, whatever it is.
I don't live in Portland, do you travel?
I love to travel! My travel fees are waived if I am already traveling to a city near you. See up to date travel schedule here. Otherwise, hotel, flight, food and car expenses will be added to session fees.
What is a Commercial License?
Professional Branding Photos are different than portraits. In order to use your images anywhere (print, social media, blog, book cover, etc.) you need a commercial license.
Can you help me figure out what to wear?
Of course! I will provide you with professional styling tips to guide you every step of the way! I will work with you via Skype or in person and send you a Pinterest board and a questionnaire to help give you everything you need to know. When you are out shopping for outfits, you can text me photos and I will help you choose. When you sign on with me, I am invested in your marketing strategy 100%. I WANT you to love your images and I WANT to help empower your brand and business. I will do everything in my power to make sure this happens for you.
Will you give me marketing strategies and ideas to best showcase my business if I have no idea where to start?
I love to help small businesses succeed. Marketing is my Jam and Photography is my Hobby. They really are a perfect combo. ;)
I strongly feel good images will help you obtain your goals. However, you need a strategy for marketing and that requires a cohesive plan. I include in all purchases a book by Donald Miller called "Building a Story Brand" because I feel strongly that we need a good plan to succeed. His book is a game changer with your online marketing strategy and I think will be invaluable as we work together to beautify your brand and authentically tell your brand's story.
I am a new MLM business owner trying to stand out from the rest. Can you help me with this when I am selling the same thing as a lot of other people?
The biggest mistake I see MLM's in particular make is to post the stock images from the company. It is a HUGE turn off, and people see those images ALL the time from other MLM business owners. Carve your own path in the market by having your OWN images. Tell a story of why you use this product. Connect with your audience as a person, don't hide behind stock images of your company's logo or product. Pictures of YOU using the product in a real, authentic way will sell a million times faster than the regurgitated stock images everyone else is using.